Targeted Medical Copywriting

Marketing is redundant if sales aren’t being made. In a previous blog, medical writing was likened to an umbrella that covers a few nuanced topics. However, instead of an umbrella, this blog is going to look at medical writing as a mighty corporation and speak about the sales department – medical copywriting. A medical copywriter…

What is medical writing?

In today’s world of information overload, we all want to know more about different things. Sometimes, the information we consume is good and accurate; while other times it can be downright delusional in the fantastical narratives being told. In this same vein, when it comes to the medical field, it seems that everyone believes themselves…