Frequently Asked Questions
What services does Westlink Business Solutions offer?
Our agency specialises in providing a full spectrum of marketing services tailored specifically for the healthcare industry. This includes and is not limited to medical writing, strategic planning, branding, digital marketing, content creation, social media management, exhibition stand design and advertising. In addition to this, we also provide comprehensive marketing services for other industries.
Does Westlink Business Solutions only work in the medical sector?
We also provide comprehensive marketing services for other industries. Our offerings include and are not limited to copywriting, strategic planning, branding, digital marketing, content creation, social media management, and advertising. We have worked with clients from various industries, example engineering, cleaning, logistics and manufacturing to name but a few.
How much do your services cost?
We understand that budgeting is an important aspect of any marketing endeavour. However, the cost of our services will vary according to your specific needs and goals. Factors such as the scope of the project, the level of customisation required, and the duration of the engagement all play a role in determining the final cost.
Can you provide examples of successful healthcare marketing campaigns you've executed?
Absolutely. We have a portfolio of successful campaigns across various healthcare sectors.
Upon request, we’ll be happy to share case studies relevant to your needs.
How does Westlink Business Solutions tailor marketing strategies to meet the unique needs of healthcare organisations?
Understanding the complexities of the healthcare industry is crucial – with this in mind, we leverage our expertise to craft tailored strategies that will ultimately serve to benefit healthcare organisations. From patient-centric messaging to compliance considerations, we ensure that every aspect of our marketing efforts aligns with the specific needs of healthcare organisations.
What sets Westlink Business Solutions apart from general marketing firms?
Unlike general marketing firms, we specialise in healthcare marketing. Our team consists of professionals with extensive experience in the healthcare sector – this allows us to offer unparalleled industry-specific insights and strategies.
How does Westlink Business Solutions measure the success of marketing campaigns for healthcare clients?
We employ a range of metrics tailored to the goals of each campaign; including website traffic, lead generation, patient acquisition, brand awareness, and ROI. Through comprehensive analytics and reporting, we provide transparent insights into campaign performance.
Does Westlink Business Solutions offer ongoing support and maintenance after launching a marketing campaign?
Yes, we do. Westlink Business Solutions believes in collaboration – in reality this looks like building long-term partnerships with our clients. We provide ongoing support by monitoring campaign performance, making necessary adjustments, and providing regular reports to ensure continued success.
How does Westlink Business Solutions handle sensitive patient information in your marketing efforts?
As per the regulations that govern patient and person privacy in South Africa (MCA and POPIA,
for example), we make it our priority to protect patient information and keep it secure. Our team undergoes regular training to ensure compliance when handling sensitive patient information in marketing campaigns.
How can social media marketing benefit small businesses in South Africa?
Social media marketing is a powerful tool. It enables small businesses to reach a wider audience and effectively promote their brand and/or offerings. Given the financial constraints often faced by small businesses, social media marketing provides a cost-effective way to advertise, engage with potential customers, and build brand awareness.