Marketing is redundant if sales aren’t being made. In a previous blog, medical writing was likened to an umbrella that covers a few nuanced topics. However, instead of an umbrella, this blog is going to look at medical writing as a mighty corporation and speak about the sales department – medical copywriting. A medical copywriter…
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In today’s world of information overload, we all want to know more about different things. Sometimes, the information we consume is good and accurate; while other times it can be downright delusional in the fantastical narratives being told. In this same vein, when it comes to the medical field, it seems that everyone believes themselves…
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In a world where economies of scale has led to a massive increase in profit for businesses, and also general consumer satisfaction, why would any business want to invest in the inconvenience and potential financial implications associated with personalisation? To answer this question, we need to understand how much of an impact personalisation can have.…
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There are two major types of marketing and each impacts a business differently. Regardless of whether the tactics of business-to-business or business-to-consumer are being employed, Westlink Business Solutions, an expert in the medical marketing field, thought it relevant to speak about why healthcare can’t market itself. Because, rest assured, it can’t. Marketing is an art…
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In the last article, we looked at personalisation and the impact it can have, both in the lives ofconsumers, and on the bottom line – both are good things! All people naturally view life through their own experiences and live a life where they are themain character. So playing into the narrative that’s already going…
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Medical Content Writing – What’s the Big Deal? One of our previous blogs spoke about medical writing being an umbrella term that covers a few more nuanced topics. In this blog, we’re going to look at medical writing as a mighty corporation and speak about its research department – medical content writing. The focus…
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