Social Media Management

Experience Collaborative Excellence with Westlink Business Solutions.

Share your brand and stories with the world. 

Collaborate with Westlink

In today’s digital world, there’s no denying that social media is an aspect of marketing that cannot be overlooked when it comes to building your brand. In light of this, Westlink Business Solutions understands the influential power of social media and that connecting with your audience looks like engaging, relating, and interacting with them.

We use social media in an omnichannel approach to your marketing strategy because we believe that social media is an extension of your brand.
Using a platform to build communities and trust on social media can become key in growing your client base and generating leads.
The core principle of social media is that your brand does not rise so far into the sphere of success that you lose the human connection that got you there in the first place. Your organisation consists of people; and whether it’s one person or one hundred people, everyone wants to be recognised as a person. Communities (that is, groups of people) also recognise your brand as a relatable individual and want to experience that as they are invited to engage with your brand.

Social media is a broad topic encompassing a range of different sub-categories. This is simply another way of saying that social media is more than pressing record, doing something, and posting – a lot more goes on in between those steps, before they happen, and once the post goes live. Westlink Business Solutions is adept in the following sub-categories:

Westlink’s Social Process:

1. Auditing and establishing goals

We perform an assessment whether your existing marketing strategies are effective - and we establish how effective they are and where there is room for improvement. We then establish how social media can play its role in supporting those strategies.

2. Client personas

We evaluate your potential customers and perform an analysis to identify the content they consume. Following this analysis, we provide you with a comprehensive report that will assist in the creation of your organisation’s client persona(s).

3. Platform focus

There are several channels available for use in the social media world, but not every channel may be effective for your organisation or industry. Our job in this step is to advise and guide you to focus on the platforms that will best work for your organisation and the goals you have set in relation to social media.

4. Social strategy

Social strategies are never a one-size-fits-all approach; each and every one is unique across different organisations and also across different projects within the same organisation. From awareness to sales, we craft your ideal strategy in a way that aligns with your organisational values while optimising your brand image.

5. Publishing and optimisation

As your social media content goes live, we pay attention to where your community is built and what your customers expect from their experience with you. At this stage, and going forward, it is very important to keep in mind that what worked in your first month may not work in the third month. The complexities of your success is highly dependent on how your social community grows and the ways in which each platform changes - and you can be assured that changes happen often in the social media world. Our job is to monitor all of these changes and shift gears for your brand as your digital impact grows.
Collaborate with Westlink Business Solutions today.

Westlink Business Solutions is adept in the following sub-categories:

Strategy Development

We craft bespoke social media strategies tailored to your brand's objectives, ensuring every post serves a purpose in achieving your organisation's goals.

Content Creation

From compelling copy to vivacious visuals, our team creates captivating content that speaks to your audience and drives engagement for your brand.

Community Management

We assist you in building meaningful connections with your audience through active engagement, fostering loyalty, and encouraging brand advocacy.

Analytics and Reporting

We provide insightful analytics and regular reporting to track progress, measure success, and optimise future strategies. All of this data will assist your organisation in making informed decisions for the benfit of your brand.

At this point, you may be asking yourself why Westlink Business Solutions compared to other organisations offering the same service. Here’s our answer:

 

We pride ourselves on our innovative approach to content creation, constantly pushing boundaries to deliver fresh and engaging campaigns. Every member of our team is inherently creative and the different ways in which we express our individual creativity culminates in a unique solution for your brand.

We are committed to delivering measurable results, whether it’s increased brand awareness, website traffic, or conversions. The goals you set are the target we relentlessly aim for – and the outcomes thereof (together with your inputs) directs the steps we take thereafter.

You are the reason we exist, and your success is our priority. We collaborate with you every step of the way, ensuring our strategies align with your organisation’s vision, mission, and goals.

Westlink Business Solutions is an advocate of open and transparent communication – we believe that the most successful campaigns are built on effective communication within our team and with you throughout the entire process. For this reason, it is an unchanging goal within our processes to keep you informed and involved at every point in the process.

Let’s connect and collaborate on your socials.